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Senior Technology & Data Strategy Leader
Enterprise Modernization | AI & Analytics | Data Governance | Digital Transformation
Edward Rodriguez is a senior technology and data strategy leader with more than 20 years of experience driving enterprise modernization, analytics transformation, and digital innovation across global organizations. He holds a Bachelor of Arts degree from Union College (NY) and an MBA from Iona University with concentrations in Information Systems and International Business.
Edward currently serves as a Senior Manager at PricewaterhouseCoopers (PwC), where he leads enterprise analytics, data strategy, and modernization initiatives supporting executive leadership and large-scale business operations. His work focuses on transforming complex enterprise data into actionable intelligence that improves operational efficiency, strengthens decision-making, and accelerates organizational performance.
Throughout his career, Edward has specialized in enterprise data governance, business intelligence, CRM analytics, dashboard development, AI-enabled insights, and cross-functional technology integration. He has extensive hands-on experience with modern enterprise platforms and analytics ecosystems including Salesforce CRM Analytics (CRMA), Power BI, Tableau, Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe CDP0, Snowflake, SQL, ETL automation frameworks, and Generative AI platforms such as ChatGPT Enterprise.
Prior to his current leadership role, Edward served in technology and marketing transformation positions at PwC, Ernst & Young (EY), KPMG, and Konica Minolta, where he led strategic initiatives involving enterprise systems modernization, marketing automation, analytics architecture, operational reporting, and large-scale data management.
Edward is recognized for his ability to bridge business strategy and technology execution, partnering with executive stakeholders, technical teams, and operational leadership to deliver scalable, data-driven solutions across complex organizations. He has successfully led both domestic and offshore teams and is passionate about leveraging technology, analytics, AI, and data governance to drive innovation, modernization, and measurable business outcomes.
My Education
Salesforce Certified
MBA - Iona University - LaPenta
In Information Systems with a the focus on Data and Analytics. Also strong focus on Finance and International Business.
Eloqua Luminary Certification


BA - Union College (NY)
In Economics and Latin American Studies